How to Schedule Emails for your Mailgun Drip Marketing Campaigns

Published by duran at May 2, 2021

While you might know exactly how many emails you send out, do you know when you should be sending them out? There’s a good chance that you’re not firing off missives at the right time, which means that your message might never even get read. Your clients could be shoving everything you write in the bit bucket, and they might never think twice about it.

Fortunately, there’s a much better way to get the job done if you know a couple of secrets. Namely, you’ll need to know the right time to inbox people on your mailing list.

Drip campaigns are a special type of automated email marketing technique that focuses on previous customer performance. Someone following this technique would send a steady drip of messages, which in turn would encourage people to engage with your business over time instead of hitting them in the head with slick advertising. Knowing the right time to schedule these emails is vital to a drip campaign’s success, so we at Mailem.io thought it was a good idea to share a basic timeline with new marketers.

Turning Triggers into Schedules

Drip marketing is based completely around the concept of different triggers that let you know the right time to send something out. The very first email you send out will hit the consumer’s inbox the moment that they sign up for your newsletter. You want to make sure that people realize you’re still in business.

Once you’ve gotten them to click that vaunted “I Agree” link in your first email, you’ll probably want to put together a timeline that looks something like this:

After about three or four days, you’ll want to automatically send out another message just to let your clients know that you’re still there.

One more email should probably go out the next weekend after this, which again serves to keep your consumers engaged.

When consumers buy things, this should regularly trigger an extra email to thank them for their purchase and offer them some kind of incentive.

As soon as your algorithms have calculated their schedule, you’ll want to make sure that they’re configured to send messages out that meet your customer’s rhythm.

Users who haven’t returned to your service since they signed up should get automated messages asking if they need any help. This is a good way to send them appropriate upsell statements while offering to sincerely aid them if they’ve gotten lost somewhere on their customer journey.

During the holidays, you’ll want to schedule special messages that are based around what they’ve shopped for before at that time of the year. This can greatly increase your conversion rates, especially if you give out exclusive coupon codes.

Behavioral marketing technology can help you build up a profile on each individual user you have, so you’ll know if they’re looking for bargains or prefer certain brand names that they can only get at your store. Since you know when new products are coming in each category, you’ll instinctively know the best time to send out messages based on these kinds of behaviors. If you have everything configured right, then your email tools should help you by sending out these messages on an automated basis.

What do you do if you don’t have the right tools on hand, however?

Finding a Mailgun Client for Drip Marketing Campaigns

It’s not hard to find the right tools, because the Mailgun API features such a flexible backbone that interfacing it with your dream drop marketing campaign plans is a breeze. You simply need to sign up for the right client to get started. Mailem.io is a Mailgun client that helps you automate every single mass marketing workflow you can think of. All you need to get started is an account and an understanding of how to use Mailgun. Contact us online when you’re ready to sign up, and then make sure you’re ready to experience success like never before.