This Mailgun API Integration Makes Drip Marketing Simple and Easy!

Published by duran at March 18, 2021

The moment where you need to develop your marketing plan has arrived. You want to create a reliable system with Mailgun for your email marketing. That way messages will be delivered on time, you can identify genuine emails and spammy ones, and apply metrics to improve your campaign. You want to make those connections, and to deliver valuable information.

Drip marketing seems to be a good strategy for reaching millions of consumers. But how can you pull it off with Mailgun, especially with the complex interface? We have the answers, for the how and the tools you can use.

What Is Drip Marketing?

Drip marketing is sending out pre-written, planned messages in staggered lengths. It’s a good way to time campaigns in line with holidays, clearance sales, and relevant events. Most marketers use drip marketing for email, social media, or direct mail marketing. You should use this strategy when you want to reach more consumers across a broader spectrum.

Why use drip marketing? Isn’t it impersonal and bordering on spam? Nothing could be further from the truth. You can make the impersonal very personal, and deliver on meaningful content.

For one, you can apply automation to your messages, saving on time and labor when drafting a call to action. When you are running an editorial or sales calendar, you can make sure that neither you nor the target market cross wires. While we want to reach every consumer, billions of users are on the Internet have functioning emails. We can’t reach to them all individually. Drip marketing can make a campaign easier in the age of customization.

For another, drip marketing allows you to plan ahead for contingencies. Lots of circumstances can go wrong during a campaign, either from human error or random bad luck. Drip marketing by drafting emails and social media ahead of time creates a backdoor to correct errors. You can cancel messages if an event or rewrite a message ahead of time. We have seen dozens of cases where someone sends out an email to consumers mistakenly without spell-checking or verifying important dates.

How Can The Mailgun API Integration Help?

API stands for Application Program Interface. In context with programming, API Integration exists to allow functioning, coexisting systems to communicate. You can operate the backends without outsiders seeing the inner workings, and reducing the time needed for communication. The focus is on making a user-friendly interface that non-developers can use.

In the case of email marketing, the integration can allow you to streamline your campaign. The Mailgun API focuses on simplifying tasks for your campaign digitally. You can create, access, and verify various domains for sending each email and establishing your brand.

Mailgun also has a quickstart guide and tutorial for using its API Integration tool. Browse it and get your API key. You can get started in learning how to use the program.

Mailem is one such API Integration tool. It is designed to make your user experience easier, and our experts will help you in designing the perfect drip marketing campaign. Anyone, with little to no coding experience, can use our program and Mailgun’s benefits. Take advantage of our mass email verification and tight schedules. We want to help you harness the power of email.

Contact Mailem To Find Out More

Mailem knows how to work with Mailgun and to assist you in using the tool for your marketing campaign. We will help you develop the perfect email and create a user-friendly interface.